Rebranding a New York Real Estate Powerhouse
This rebrand transforms Serhant Signature into more than a real estate company - it’s now a lifestyle brand. Every element, from print to digital, speaks luxury, trust, and modern sophistication.
Challenge
Serhant Signature needed a refined, cohesive brand identity that reflects their status as a leader in New York’s competitive luxury real estate market. The goal: create a premium, memorable experience across all platforms - digital and physical - while staying approachable to high-end buyers and sellers.
Solution
The idea is to craft an elevated, modern identity that captures
Serhant Signature’s prestige and energy.
Deliverables:
• Landing Page: Clean, visually striking, conversion-focused.
• Business Cards: Minimalist, high-end, and tactile.
• Logo: A bold, timeless mark blending legacy with modernity.
• Typography & Color Palette: Sophisticated, sleek, and versatile.
• Brochure: Elegant design showcasing listings and brand story.
• Email Template: CRM-friendly, designed to promote exclusive events.
