THE CHALLENGE
Velvetine, an antique shop devoted to timeless treasures, needed a visual identity that broke away from the typical image of cluttered, dusty spaces with haggling customers and no online presence. In a market where antique shops are often seen as disorganised bazaars, it was crucial to craft an elegant, captivating brand identity that distinguished Velvetine while embracing the rich history and charm of its curated collection.
THE SOLUTION
Enchanting Color Palette: The palette offers an enchanting, decadent experience, immersing clients in Velvetine’s rich, timeless allure.
Art Deco Typography: Chosen for its classic art deco style, the typography meets client expectations of elegance and sophistication.
Luxurious Packaging: The packaging adds a touch of luxury, making each Velvetine purchase a refined piece of history.
THE INSPIRATION
This visual identity for Velvetine draws inspiration from film noir and the sophistication of 1920s design, creating a mysterious yet historical atmosphere. The typography, influenced by the period, is paired with a luxurious gold hue. Geometric and ornamental patterns enhance the brand’s vintage charm while maintaining a timeless appeal, making each interaction with Velvetine a journey into curated elegance and history.
