Rococoa, based in Singapore, reimagines hot chocolate with a focus on quality, connection, and indulgence. Inspired by the convenience of Nespresso, our unique capsules unite the finest cocoa bean farmer and master chocolatiers to create a rich, luxurious experience . Each cup of Rococoa is more than just a drink it’s a shared moment that celebrates craftsmanship, tradition, and the pure joy of exceptional hot chocolate. With every sip, you become part of a global story of passion and excellence.
This visual identity for Rococoa draws inspiration from the circular form, symbolising both the richness of chocolate beans and the sleek design of their hot chocolate capsules. The logo’s round shape reflects the essence of their product, marrying tradition with modern convenience. For the color palette, I chose warm, inviting tones—rich browns, golden hues, and deep reds—that capture the natural colors of cocoa beans and the spices infused into their hot chocolate blends. These shades not only evoke the ingredients themselves but also create a cozy, comforting atmosphere, perfectly embodying the experience of warming up with a luxurious cup of Rococoa.
